About the book

The Business Innovation in the 21st Century book has been written to establish a framework for developing breakthrough innovations in everything we do from daily services on demand to long-term innovations for a major impact on society.

The Business Innovation in the 21st Century has been translated in Portuguese, and also published in India for South Asian readers. The book has been divided in three parts for history of innovation, the Brinnovation™ (Breakthrough Innovation) framework, and application of innovation methods.

The Business Innovation in the 21st Century book has been used as a text book for teaching business innovation class. The book lays a foundation for putting a stake in the ground to launch scientific investigation in the field of innovation, and making it a mature process for industrialization of innovation. Praveen Gupta, an internationally recognized expert in excellence and innovation has played a pioneering role in deploying Six Sigma in the corporate environment, and launching the investigation into the science and engineering of innovation. Praveen believes that in order for innovation to be institutionalized for mass customization the innovation process must be better understood and standards be developed.

Business Innovation in the 21st Century is organized into three parts:

• Evolving Innovation - History, Tools, Creativity, and Innovation on demand

• Understanding Innovation - Brain processes, Framework, Deployment, Measures

• Institutionalizing Innovation - Service, Protecting, Commercializing, and Managing Innovation

It also provides:

• a most comprehensive coverage of innovation related topics

• an easy-to-learn, powerful new framework for innovation

• the relationship between the innovation process and brain functions

• the four types of innovation: Fundament, Platform, Derivative, and Variation

• the powerful method to generate ideas for breakthrough innovation

• the practical measures of Innovation

• the standardized process of innovation

• the strategic management of Innovation

• the innovation map

This book aims to provide a pre-requisite for entrepreneurship and creating new jobs. In tough economic times, innovation is the best

friend to bring people back to personal and financial growth. This book is intended to engage people more intellectually and make

innovation predictable, pervasive, and profitable.

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